Dental Social Media & Content Marketing for Dental Practices
Your practice. Your personality. Beautifully shared.
Lumora & Co is a dental social media and content marketing business founded by a GDC-registered dental nurse who understands dentistry from the inside. Your treatments, your team and your patient journey, thoughtfully brought to life.
DENTAL KNOWLEDGE. A CREATIVE EYE. A PERSONAL APPROACH.
A DENTAL INSIDER’S PERSPECTIVE. A CREATIVE APPROACH.
Social media management✧Reels & TikToks✧Content creation
KEIRA PENNEY FOUNDER & CONTENT CREATOR
THE PERSON BEHIND LUMORA
A creative eye. A dental background.
Hi, I’m Keira Penney, founder of Lumora & Co. A GDC-registered dental nurse, dental social media manager and content creator.
I know there’s so much more to your practice than what patients see in the chair. The people, the care, the little details. I help you share that story through content that feels like you.
From dental terminology and treatments to the rhythm of a busy surgery, I already understand your working world. That means less explaining for your team and content that speaks naturally to your patients.
Dental social media management and in-practice content creation, shaped around your treatments, your team and your patients.
01
Dental social media management
Social media for dentists, without the constant question of what to post. Content planning, captions and scheduling for Instagram, Facebook and TikTok, with support shaped around your package.
Monthly totals are unique pieces of content, with videos included in that total. Content is adapted across the channels in your package rather than created separately for each platform. Story frames are listed separately.
Travel within 35 miles of Swindon is included with content filming sessions. An additional travel fee may apply for locations further afield and will be agreed in advance.
A LITTLE EXTRA SUPPORT
Optional extras
Additional content filming session
Additional Reel / edited short-form video
Additional static post / graphic / carousel
Email campaign / newsletter
Google Business Profile management
Open day / event content
Photography / team headshots
Campaign / promotional content
All extras are quoted after enquiry, with the scope agreed together.
THE CONTENT I CREATE
Dental content with personality.
From relatable team moments to useful treatment explainers, content that reflects the people and care behind your practice.
Examples from my portfolio. Select the image for a closer look.
01
Reels & TikToks
Trend-led videos, relatable dental humour and short explainers that bring your practice’s personality to the feed.
02
Educational content
Treatments, procedures and common questions explained in language patients can understand.
03
Team content
Introductions and day-in-the-life moments that help patients get to know the people looking after them.
04
Treatment content
Patient-friendly content showing what your practice offers and what patients can expect.
05
Patient stories
Testimonials and patient journeys, shared with appropriate consent, to give a personal perspective on treatment.
06
Behind the scenes
Everyday practice life, from preparing the surgery to the little team moments patients don’t usually see.
Patient-facing content is created with appropriate consent and care for confidentiality.
Selected results from my dental social media work. Results relate to individual accounts and periods, rather than a guarantee of future performance.
WORK WITH LUMORA
Your practice has a story. Let’s help you share it.
Based in Swindon, I work with dental practices across Wiltshire, Oxfordshire, Gloucestershire and Berkshire, and welcome enquiries from further afield. Wherever your practice is based, let’s chat about how I can support you.